About Idea Obsessed
Maybe you've got a note on your phone with forty business ideas. Maybe you have zero, and you're starting to think that's the real problem. Either way, you're here because you want to start something, and you don't know which something that is.
None of that means something's wrong with you. It means you haven't found the one that's actually yours — or you haven't found the raw material yet to even start looking.
I know both sides of that, because I've lived on both.
It took me eight and a half months to get here.
In February 2026, I started a Substack called the Follow Through Project. The theory was simple: my problem was follow-through. Start something, stick with it, done.
A couple of months in, my aim was still off. So I stuck with it and realized the truth was less flattering. It wasn't my follow-through that was the problem. I kept aiming at the wrong ideas. Follow-Through was never going to fix that.
That realization is what became the Idea Woman. A few months later, I renamed it again—this time Idea Obsessed—because I didn't want a brand built around me. I wanted one built around you.
The drawer full of almost
I've lost count of how many businesses I've started and quietly let go of. It's well past twenty-five at this point.
Twenty-five ideas, give or take
Do I want the life that comes with it?
Asking, "Could I do this?" isn't enough. You also have to ask:
A Good Idea Isn't Enough. It Has to Fit.
Why Idea Obesessed?
A business idea can be profitable, affordable to start, full of potential—and still be completely wrong for you.
Every business starts with you. An idea can look perfect on paper, but it still has to fit the skills you already have—or the ones you're willing to learn. You can't become a tax preparer without understanding things like Schedule C, and you probably shouldn't start a landscaping business if you've never mowed a lawn before.
But skills are only one piece of the puzzle. The day-to-day reality matters just as much. You might have the personality to run a mobile bar but not want to spend every weekend at weddings. You might love animals but hate leaving home several times a day, no matter the weather. Neither one is a bad business—it might just be the wrong business for you.
The startup costs, training, workload, and the time it takes to earn an income.
What it takes
Your energy, schedule, income goals, priorities, and what your ideal workday looks like.
the life you want
Who you are
I look at your skills, strengths, personality, experience, interests, and willingness to learn.
A business idea doesn't exist in a vacuum, and neither do you. I look at three things together: who you are, the life you want, and what the business will actually require.